Friday, June 19, 2015

Direct Mail Marketing

Direct mail brochure for a Coupon and promotions management and consulting company (Cover, inside spread, and mailing panel)

Design and concept for a series of postcard mailers promoting the benefits of a new high-speed digital black and white printing press, in lieu of traditional, more expensive color presses, for appropriate subject matter. The mailing side featured variable data and each showcased an appropriate black-and-white print project, all following the same theme... "Sometimes Black and White is 'Better'" (three designs shown, one back shown)





















Direct mail program utilizing variable data, promoting print and marketing services directed at companies who exhibit at tradeshows
















 









Series of mailers developed to target market directly to specific Kohl's customer purchasing habits and history with variable data (two designs shown)











Direct mail postcard design and concept for a commercial laundry equipment dealer, targeting their customers who were in town for a competitor's sales event



















  
Direct mail promotion concept and design for Subaru City, Milwaukee









Direct mail postcard to attract tradeshow attendees to lighting manufacturer showroom











Print component of a mailing package containing drink glass and other items to promote and announce a yearly sales event. Drink image had to be built from scratch using my own 
photography and photo styling in Photoshop.











Trifold self-mailer for marble tile company to followup with customers after trade shows, showing outer and inner spreads. 


Series of personalized and versioned mailers promoting "Secrets to Your Success" sales seminars explaining the benefits and advantages of personalized marketing. Versions were targeted to decision makers in different sectors, such as: financial, creative, upper management, etc. Mailers had personalized codes unlocking info at PURL sites.

Personalized variable data postcard to promote the release of new product catalog. 


Series of personalized, targeted, variable data and image postcards for J & P Cycles, targeting individuals with accessories and parts that directly relate to the particular cycle the recipient owns.