Direct Mail Marketing

Direct mail brochure for a Coupon and promotions management and consulting company (Cover, inside spread, and mailing panel)

Design and concept for a series of postcard mailers promoting the benefits of a new high-speed digital black and white printing press, in lieu of traditional, more expensive color presses, for appropriate subject matter. The mailing side featured variable data and each showcased an appropriate black-and-white print project, all following the same theme... "Sometimes Black and White is 'Better'" (three designs shown, one back shown)

Direct mail program utilizing variable data, promoting print and marketing services directed at companies who exhibit at tradeshows

 









Series of mailers developed to target market directly to specific Kohl's customer purchasing habits and history with variable data (two designs shown)

Direct mail postcard design and concept for a commercial laundry equipment dealer, targeting their customers who were in town for a competitor's sales event

  
Direct mail promotion concept and design for Subaru City, Milwaukee

Direct mail postcard to attract tradeshow attendees to lighting manufacturer showroom

Print component of a mailing package containing drink glass and other items to promote and announce a yearly sales event. Drink image had to be built from scratch using my own 
photography and photo styling in Photoshop.











Trifold self-mailer for marble tile company to followup with customers after trade shows, showing outer and inner spreads. 

Series of personalized and versioned mailers promoting "Secrets to Your Success" sales seminars explaining the benefits and advantages of personalized marketing. Versions were targeted to decision makers in different sectors, such as: financial, creative, upper management, etc. Mailers had personalized codes unlocking info at PURL sites.

Personalized variable data postcard to promote the release of new product catalog. 

Series of personalized, targeted, variable data and image postcards for J & P Cycles, targeting individuals with accessories and parts that directly relate to the particular cycle the recipient owns.

Photography

These are tabletop studio shots that I conceived, propped, and photo directed for an ongoing series of themed, self-promotional wall calendars produced by the Scan Group. Calendar themes included: collections, hobbies, holidays, seasons, etc.

The following is some of my original digital photography, which I lit and shot, color-corrected and retouched as needed for retail catalog and website use

Web, Packaging, Newsletters, Advertising and other design work

Full website design for Otto's Liquor and Beverage Centers, Milwaukee (SPIRITS subcategory page and WINE subcategory page)

Website design for a' la Carte Restaurant Marketing, a full service restaurant marketing company. Design included logo,  page design and layout, as well as design and artwork for marketing services icons.

A website design for US Senate candidate Tim Carpenter

Retail packaging inserts for a family of bed pillows launched by a memory foam mattress manufacturer. Required creating unique product logos for each pillow that were also complimentary and coordinated.  Also required in-factory and in-studio product photo sessions and photo retouching, as well as writing additional copy for packaging. This was also part of an overall company identity program including corporate logo design, sales brochures, showroom displays

A website design and ticket design for Mexican cultural festival

A NEWSLETTER RE-DESIGN: This non-profit client thought their newsletter cover page and overall look was poorly executed and not professional. But since their members had come to recognize the basic look of the newsletter, they wanted to keep the same general theme of the masthead and the layout, and rework it into a more polished and professional look. Shown here are the previous cover design and the redesigned version I did for the next publication, as well as a sample spread, also redesigned... before and after.

A Chemistry textbook cover for McGraw-Hill Publishers

A family of packages for a generic brand of clothes dryer fabric softener sheets in three scents

A family of packages for a generic brand of various cleaning wipes

Invitation for awards luncheon and ceremony (cover)

Portable rollup 7 foot banner display for B2B tradeshow use for furniture manufacturer

Packs of personalized playing cards I designed for Cousins Subs, to hand out at their franchisee convention in Las Vegas. Each card back was personalized with the individual attendee's name, and the design was intended to promote the successful relationship between Cousins and the Scan Group, who provide print-on-demand and fulfillment for Cousins franchisees.